Search Engine Optimisation (SEO)
Wollongong

Your website

Search Engine Optimization helps websites to be found on the search engines.

If you have a website that is not performing well in terms of being found on the major search engines, Friendly Computer Coaching will be able to assist you.

Finding local businesses

The old way was to look under a relevant section of the local phone book. The modern way is use an internet search engine. In theory you type in a few keywords and click on the search button and up comes a list of web pages that are relevant to your keywords.

Unfortunately, searching for local businesses (on any search engine) can often lead to somewhat disappointing sets of results.

Search Engines to Blame?

It would be easy to point a finger at the search engines themselves and accuse them of being inadequate and of course to a large extent this is absolutely correct.

However, if we look more closely at the task a search engine is required to perform, we can begin to appreciate how well they actually do.

The Task

Search engines are required to find web pages that are relevant to just a few keywords a searcher might type in as a search query.

For example, a person might type in the keywords search engine optimisation wollongong. Simple, the search engine sorts through a store of data for websites that are relevant to the entered keywords.

The important thing here is relevance. A search engine has to determine how relevant each web page is for a particular set of keywords.

This task involves using sophisticated computer algorithms to analyse the contents of all web pages and prepare a lists of pages with the greater the relevance the higher the position. When a visitor conducts a search, the search engine has to furnish a list of websites relevant to the keywords typed in. The speed and accuracy of how well Google and other search engines do this is actually quite remarkable.

Relevance

The major search engines obtain clues to relevance by analysing the content of pages and how they link to and are linked from other pages.

It is therefore important to create web pages that provide clues that work in favour of the website owners.

Search Engine Friendly

Basically search engine optimisation is about making sure websites are search engine friendly, i.e. the appropriate clues to relevance are present in a form the search engine algorithms can recognise.

Top 10 on Search Engines

Most websites will get a position within the top 10 of the Search Engine Results Pages SERPs when the name of the website or company is entered as the search term but usually not when products and/or services are entered.

Searchers use keywords

Since most businesses have not scaled the heights of becoming household names, they need to be found with search keywords that are relevant to the services or products they sell.

Unless your website achieves top 10 positions for relevant keywords on the major search engines it will probably not be serving you as an effective marketing tool.

Our Results

Friendly Computer Coaching & Problem Solving carries out search engine optimisation for websites whether they have been designed and built by us, by yourself or by other parties.

Search results for relevant websites achieving top 10 search positions on the major search engines are provided in the grey panel on the right.